Start Your Own Matcha Brand: Private Label Matcha, Ready to Ship
You want to sell matcha. You know what your brand looks like, who it speaks to, and why the market needs it. What you need now is the product professionally packaged, and ready to sell under your name.
That is exactly what we do.
We supply private label matcha powder and specialty Japanese teas to food entrepreneurs, café chains, e-commerce brands, and wellness businesses across Europe. Low minimum order quantities, full organic certification, and packaging designed around your brand.
What is private label matcha?
Private label means the product is sourced, tested, and packed by us, but sold entirely under your brand name. Your logo. Your packaging. Your story.
You do not need a farm in Japan, a food safety team, or a warehouse full of equipment. You need a supplier you can trust and a brand worth building.
We handle the supply chain. You handle the brand.
Why matcha?
Matcha is one of the fastest-growing ingredients in the food and beverage industry. Demand has expanded well beyond specialty tea shops into coffee shops, smoothie bars, bakeries, supplement brands, and direct-to-consumer wellness products. Consumers are actively seeking quality, and they are willing to pay a premium for it.
A private label matcha brand positions you directly in that growth. Whether you are launching on Amazon, supplying cafés, or building a Shopify store, a professionally sourced and packaged matcha product is something customers buy on repeat.
Our teas: certified organic, fully documented
Every tea we supply comes with full organic certification and laboratory test documentation. We work with established Japanese suppliers with FSSC 22000 certification, so your buyers, whether they are B2C consumers or B2B procurement managers, get the traceability and quality assurance they increasingly expect.
Our current private label range includes:
- Matcha powder: ceremonial and culinary grades, sourced from Japan, available in bulk from 1kg upward.
- Hojicha powder: roasted Japanese green tea, growing fast in the Western market, available in organic certified grades.
- Specialty Japanese teas: speak to us about your specific product vision and we will advise on the right grade and origin.
All products are available with your custom branding applied to the packaging.
What you get
When you launch a private label tea with us, you are not just buying product. You are getting a supply chain that works:
Full organic certification included, ready to pass on to your customers and satisfy regulatory requirements.
Laboratory test documentation available on request, covering pesticide residues, heavy metals, and microbiological safety.
Flexible order quantities designed for brands at every stage, whether you are testing demand with a small initial run or scaling an established product line.
Fast EU shipping from Belgium, with delivery typically within a few business days anywhere in Europe.
A dedicated point of contact who knows your product and your business.
Who is this for?
Private label matcha works for a wide range of business models:
Café owners and hospitality groups who want to serve and sell a house-branded matcha product without managing a supply chain.
E-commerce founders building a direct-to-consumer wellness or tea brand on Amazon, Shopify, or their own platform.
Health and fitness brands looking to add a functional ingredient product to an existing line.
Wholesale buyers who want an own-label product for retail or foodservice distribution.
If you sell food, beverages, or wellness products and you want to add a premium Japanese tea to your range under your own name, we can make it happen.
The process, from first contact to first sale
Getting started is straightforward. You reach out with your product vision, taking into account the tea, the grade, the packaging format, the quantity you need to start. We advise on the right product and send a detailed quote. Once confirmed, we prepare your order with your branding and ship it to your door.
From first enquiry to product in your hands typically takes a matter of weeks, not months.
There is no complex onboarding, no long-term contract requirement, and no minimum that makes it impossible to test the market before committing.
Why source from us?
We are not a broker sitting between you and a generic warehouse. We have built direct supplier relationships in Japan, we hold organic certifications, and we have structured our business specifically to serve founder-led food and beverage brands at every stage of growth.
We are based in Belgium, which means fast and cost-efficient logistics across the entire EU market. We are small enough to give you real attention, and experienced enough to give you reliable supply.
If you are serious about building a tea brand, we are serious about being your supplier.
Start your private label matcha brand today
Tell us what you are building. We will tell you what is possible.